How Does Impact Investing Work? Insights from Darden’s Impact Investing Conference

Five young panelists shared insights at the Darden Impact Investing Forum in what students called a “spirit of Millennial altruism”. These business women and men collectively shared two decades of experience in the new and rapidly-growing field of impact investing. As Millennials create their own wealth, will they continue to invest in traditional methods as their parents did? Or will they fulfill what some deem their destiny to push impact investing forward into truly changing the world? Below are my … Continue Reading

5 Survival Tips for MBA Moms and Families

Part I: My Journey as an MBA Mom I am a mother who can say I have tried all the arrangements: I have been a stay at home mom, a work-from-home mom, a student mom … Continue Reading

What Keeps You Going? Insights from Darden’s Global Conference

At Darden’s Global Conference, business experts from diverse corporations shared insights they gleaned from doing business in tough environments.   When asked what kept them going through hard times, here is what they keynote speakers … Continue Reading

What’s It Like to Be a Consultant?

Have you ever wondered what it’s like to be a business consultant?   If you are considering business consulting as a career, you will appreciate the insights I gained from attending Deloitte’s Consulting Early Connections … Continue Reading

7 Skills of an Effective Leader in Social Impact and Sustainability

As befits the immersive culture of Darden, we enjoyed a thought-provoking discussion panel on sustainability on our second day of school.   Five Darden alumni shared their insights on working in social impact across many … Continue Reading

12 Best Things to Do the Summer Before Your MBA Program Starts

What to Do the Summer Before Your MBA Program Starts . . . ? Many MBA admits take it easy the summer before starting their MBA studies.   Resting and enjoying your summer is one … Continue Reading

Can This One Professor Rescue Europe?

Alberto Alemmano’s life mission is to promote civic engagement in the European Union. His recent Coursera class solicits the attention of bright, young minds who are eager to learn and change the world. Alberto Alemanno … Continue Reading

The Words that Give MBAs Nightmares

In contrast to the list of buzzwords that get MBAs turned on, there is an equally important list to keep in mind: the words that give MBAs Nightmares. You’ll either want to avoid these words … Continue Reading

The Words that Get MBAs Turned On

Business people invented the concept of buzzwords with a simple idea in mind: the words you use can get your audience fired up with excitement to take action. The nice thing is there is a … Continue Reading

Why Do Technology Companies Favor Subscription Models?

Technology companies are favoring online subscription models at increasing rates.   In 2013, Adobe switched its one-time purchase model to that of a monthly subscription.   Customers no longer pay hundreds of dollars upfront for … Continue Reading

5 Reasons CPG Brand Management Rocks

The consumer packaged goods industry (CPG) is an appealing choice for MBA students considering their many career options.   Brand management is a viable option for those who love marketing, leadership and product development. Here … Continue Reading

Purpose vs. Actual Use of Social Media Networks

It’s important in marketing to keep up with the latest social media trends.   This helps companies reach their target audiences and also know where to mine important information for refining business strategy. Keeping up … Continue Reading

Mimi’s MBA Accounting Notes

As a non-traditional MBA candidate, I am learning accounting the summer before my program starts.   I thought it would be helpful to publish these notes for people like me to reference as they learn … Continue Reading

Accounting Help for Non-Traditional MBA Students

Accounting can be one of the most painful MBA subjects for non-traditional MBA candidates, or those who have had limited or no exposure to accounting. As a non-traditional applicant myself, I have had to learn … Continue Reading

Painful Revolution: The Music Industry is Neither Dead nor Dying

Music: the Most Hotly-Debated Art Form Have you noticed that people have stronger opinions about music than any other art form?   You’ll never hear people debating the true purpose of painting or dance the … Continue Reading

Design Thinking in a Nutshell

There has been considerable buzz about design thinking, a new approach to managerial problem-solving.   Fittingly, the Darden School of Business provides great executive educational resources, not the least of which is a webinar on … Continue Reading

How to Identify the Hottest New Trends

As an aspiring brand manager, I’m constantly striving to keep my finger on the pulse of the hottest new trends.   Occasionally, I’ll even write about them on this blog. In this break-neck paced mobile … Continue Reading

My Sustainability Project for Summer 2014 and Beyond

I had been desperately searching for something meaningful to get involved with the summer before I began my MBA studies. I was thrilled when I heard about the Green Impact Campaign, a volunteer project to … Continue Reading

How to Become a Data Whiz in 4 Simple Steps

Creating graphs and charts as well as playing around with data visualization are two of the most valuable things you can do to prepare for MBA school.   But if you aren’t used to dealing … Continue Reading

Red Lobster Logo

Red Lobster to Win Despite Declining Sales

Darden Restaurants just sold Red Lobster to the private equity firm Golden Gate Capital for $2.1 billion in cash. Is this good news or bad news for the sea food chain? Some might see this … Continue Reading

What Makes Russell Stover So Successful?

People seem to be throwing chocolates at me as gifts these days.   Maybe it’s a sign that I’m getting old and people are running out of gift ideas.   Whatever the reason, I knew … Continue Reading

Sweet Tooth Fairy Cake Bites? Yes, Please!

Last night I sampled Megan Brown’s Sweet Tooth Fairy cake bites for the first time.   This morning I ate some more for breakfast and I can’t stop thinking about them! The Cake Bites Mini … Continue Reading

Confession: 5 Reasons Opera Will Never Be Popular, and Why That’s Okay

Some people think the opera industry will never take off.   Does it have to be that way? Opera fans the world over mourned as New York City Opera closed its doors and shut down … Continue Reading

Top 5 Best and Worst Brazilian Chocolates by Lacta

It’s such a treat to explore the chocolates of other countries.   Not only is it exhilarating to savor the unique flavors, but it’s also fun to analyze the branding messages. After sampling a variety … Continue Reading

Prezi Presents Mimi West’s Marketing Portfolio

My marketing portfolio is now live on Prezi and accessible to the site’s thousands of frequent visitors. You can view the presentation here. Throughout my career, I have created marketing materials for companies in diverse … Continue Reading

Teenage Client

Forbes Features Mimi West

Just in time for the summer months, I was asked to discuss my experience dealing with teenage clients in my business.   I explained to the panel of experts why respect is vital to understanding … Continue Reading

FizzNiche Interview with Mimi West, Founder of My Dream Teacher

In June 2012, FizzNiche interviewed me as part of a series in which they featured their expert guest bloggers. The interview highlighted my   experience in music as well as guest blogging and business. At … Continue Reading