Unintentional Comedy: How to Save Yourself from Direct Marketing, MLM, and Network Marketing

Your friend invites you to dinner to discuss something amazing—a well-kept secret that could change your life! Oh, brother.   You’ve been down this road before, and you fear being cornered into yet another multilevel marketing scheme.   Not wanting to rudely blow off your friend, you agree.   Yet you fear deep in your heart the prospect of being exploited, guilted into buying something you don’t want. Last night I attended yet another such presentation.   Having acquired the … Continue Reading

Can This One Professor Rescue Europe?

Alberto Alemmano’s life mission is to promote civic engagement in the European Union. His recent Coursera class solicits the attention of bright, young minds who are eager to learn and change the world. Alberto Alemanno … Continue Reading

The Words that Give MBAs Nightmares

In contrast to the list of buzzwords that get MBAs turned on, there is an equally important list to keep in mind: the words that give MBAs Nightmares. You’ll either want to avoid these words … Continue Reading

The Words that Get MBAs Turned On

Business people invented the concept of buzzwords with a simple idea in mind: the words you use can get your audience fired up with excitement to take action. The nice thing is there is a … Continue Reading

Measuring Facebook Engagement: a Scientific Study

Not everybody uses Facebook in the same way.   Some people share lots of photos and frequent status updates.   Other people enjoy looking at their friends’ posts but not sharing new content regularly. I … Continue Reading

5 Reasons CPG Brand Management Rocks

The consumer packaged goods industry (CPG) is an appealing choice for MBA students considering their many career options.   Brand management is a viable option for those who love marketing, leadership and product development. Here … Continue Reading

Purpose vs. Actual Use of Social Media Networks

It’s important in marketing to keep up with the latest social media trends.   This helps companies reach their target audiences and also know where to mine important information for refining business strategy. Keeping up … Continue Reading

Mimi West, Co-Founder, My Dream Teacher

Insights from My MBA Career Kickoff Meeting at Darden

I just got home from my first on-grounds event at Darden as an admitted student: my Career Kickoff Meeting!   I had a delightful conversation with Margaret Weeks about my career goals and Darden-related questions. … Continue Reading

How to Identify the Hottest New Trends

As an aspiring brand manager, I’m constantly striving to keep my finger on the pulse of the hottest new trends.   Occasionally, I’ll even write about them on this blog. In this break-neck paced mobile … Continue Reading

My Sustainability Project for Summer 2014 and Beyond

I had been desperately searching for something meaningful to get involved with the summer before I began my MBA studies. I was thrilled when I heard about the Green Impact Campaign, a volunteer project to … Continue Reading

Does Manipulation Work in Marketing?

Let’s face it: manipulation is rampant in marketing campaigns.   The whole idea that marketers are trying to get you to do something–usually buy a product or service ASAP–is pretty manipulative.   But when does … Continue Reading

The Most Shocking Mammogram Advertisement Utah Has Ever Seen

I was reading a business article when an ad caught my attention.   Ironically, the article I was reading was about how to avoid distractions at work.   Not only did this advertisement distract me … Continue Reading

What Makes Russell Stover So Successful?

People seem to be throwing chocolates at me as gifts these days.   Maybe it’s a sign that I’m getting old and people are running out of gift ideas.   Whatever the reason, I knew … Continue Reading

Sweet Tooth Fairy Cake Bites? Yes, Please!

Last night I sampled Megan Brown’s Sweet Tooth Fairy cake bites for the first time.   This morning I ate some more for breakfast and I can’t stop thinking about them! The Cake Bites Mini … Continue Reading

When Is Nudity Culturally Acceptable?

Today we are going to strip nudity of its mystery—yessss! We are going to decode, debunk and demystify the stigma associated with nudity, as well as explain when and why it’s acceptable to be naked. … Continue Reading

V Chocolates Treats Me to a Mother’s Day Suprise

For Mother’s Day, my church leaders gave me a tiny pink box of chocolates. I loved the triangular prism-shaped box so much I knew instantly that I would write about it on my business blog. … Continue Reading

Top 5 Best and Worst Brazilian Chocolates by Lacta

It’s such a treat to explore the chocolates of other countries.   Not only is it exhilarating to savor the unique flavors, but it’s also fun to analyze the branding messages. After sampling a variety … Continue Reading

Prezi Presents Mimi West’s Marketing Portfolio

My marketing portfolio is now live on Prezi and accessible to the site’s thousands of frequent visitors. You can view the presentation here. Throughout my career, I have created marketing materials for companies in diverse … Continue Reading

Mimi West as Lady Caroline Dester in the musical Enchanted April

Rave Reviews for Mimi West as Lady Caroline Dester in Enchanted April

After losing 18 pounds for a role in which my stage wine and cigarettes were my only friends, I was pleased to have delighted some audience members and reviewers alike.   They came to see … Continue Reading

Fox 13 Enchanted April Episode

Mimi West Featured on Fox 13 for Enchanted April the Musical

As a part of our marketing efforts to promote the musical Enchanted April, four of us sang “I Wish”   on Fox 13 (pictured to the right).   Utah Lyric Opera and the Covey Center … Continue Reading