Not everybody uses Facebook in the same way. Some people share lots of photos and frequent status updates. Other people enjoy looking at their friends’ posts but not sharing new content regularly. I was curious to learn about my friends’ various patterns of engagement. I wanted to see if there were any…
Author: Mimi West
Why Do Technology Companies Favor Subscription Models?
Technology companies are favoring online subscription models at increasing rates. In 2013, Adobe switched its one-time purchase model to that of a monthly subscription. Customers no longer pay hundreds of dollars upfront for Adobe products, but rather pay smaller fees overtime to maintain usage privileges. Other technology companies are following suit. LinkedIn,…
5 Reasons CPG Brand Management Rocks
The consumer packaged goods industry (CPG) is an appealing choice for MBA students considering their many career options. Brand management is a viable option for those who love marketing, leadership and product development. Here are five major easons CPG brand management appeals to brilliant future business leaders the world over. 1) …