I had been desperately searching for something meaningful to get involved with the summer before I began my MBA studies. I was thrilled when I heard about the Green Impact Campaign, a volunteer project to help small business owners increase awareness and implementation of sustainability. I received an email from Net Impact that explained what…
Author: Mimi West
Does Manipulation Work in Marketing?
Let’s face it: manipulation is rampant in marketing campaigns. The whole idea that marketers are trying to get you to do something–usually buy a product or service ASAP–is pretty manipulative. But when does the manipulation go too far? I got an email today from Demandbase. I don’t even know how I got…
The Most Shocking Mammogram Advertisement Utah Has Ever Seen
I was reading a business article when an ad caught my attention. Ironically, the article I was reading was about how to avoid distractions at work. Not only did this advertisement distract me from reading the work-related article; it led me to write a completely new and unrelated article! The Company: Intermountain Healthcare…