With over a decade of experience in product and portfolio marketing, I am passionate about building businesses that address critical healthcare challenges and inspire people to lead healthier, more fulfilling lives. My background spans a unique blend of training from best-in-class consumer packaged goods (CPG) companies, clinical expertise from healthcare, and a global perspective shaped by living and working on five continents.
Currently, I am the Director of Marketing at a health technology startup, where I lead product and segment marketing strategy. My work focuses on delivering personalized, evidence-based care for chronic and mental health conditions. I specialize in business strategy, team leadership, cross-functional collaboration, positioning and messaging, and customer-centric thinking, with a passion for promoting holistic healthcare, equity, and accessibility.
Before my current role, I managed businesses across industries ranging from health technology and medical devices to software and real estate. As the President of West Empire Residential, LLC, I have successfully grown a real estate portfolio, adding to my diverse professional experience.
My journey into marketing and entrepreneurship began after graduating with an MBA from the University of Virginia Darden School of Business in 2016. During my time at Darden, I honed my leadership skills and deepened my passion for marketing, while also exploring my interest in sustainable business practices, as an active member of Net Impact and the Green Impact Campaign.
Prior to Darden, I was a professional musician, performing in operas, musical theater productions, and recitals worldwide. I toured across four continents and received a nomination for Best Supporting Actress before transitioning out of my music career. My love for music lives on in my entrepreneurial endeavors, as I founded My Dream Teacher and created the Music Master Plan program—now a course on Udemy—to help children and aspiring musicians pursue their dreams.
Beyond my professional pursuits, I am a lifelong learner, fluent in Spanish and an avid reader in French, German, and Italian. My experiences living in five countries and seven U.S. states have fostered my passion for travel and connecting with people from diverse cultures.
When I’m not working, I volunteer as a choir director and participate in community service projects, helping foster positive change in the world around me. You can connect with me on LinkedIn.