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Director of Marketing | Advocate for Health Equity & Accessibility

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Category: Business

Design Thinking in a Nutshell

Posted on June 28, 2014 by Mimi West

There has been considerable buzz about design thinking, a new approach to managerial problem-solving.   Fittingly, the Darden School of Business provides great executive educational resources, not the least of which is a webinar on design thinking presented by Jeanne Liedtka, Darden’s official voice on the subject. For your reading pleasure, I’d like to share…

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How to Identify the Hottest New Trends

Posted on June 26, 2014 by Mimi West

As an aspiring brand manager, I’m constantly striving to keep my finger on the pulse of the hottest new trends.   Occasionally, I’ll even write about them on this blog. In this break-neck paced mobile world, it’s hard for a retired opera singer like me to keep up with all the trends.   Often by…

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My Sustainability Project for Summer 2014 and Beyond

Posted on June 6, 2014 by Mimi West

I had been desperately searching for something meaningful to get involved with the summer before I began my MBA studies. I was thrilled when I heard about the Green Impact Campaign, a volunteer project to help small business owners increase awareness and implementation of sustainability. I received an email from Net Impact that explained what…

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How to Become a Data Whiz in 4 Simple Steps

Posted on May 22, 2014 by Mimi West

Creating graphs and charts as well as playing around with data visualization are two of the most valuable things you can do to prepare for MBA school.   But if you aren’t used to dealing with data, how can you cozy up to creating charts and graphs with ease? Here are four simple steps to…

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Red Lobster to Win Despite Declining Sales

Posted on May 20, 2014 by Mimi West

Darden Restaurants just sold Red Lobster to the private equity firm Golden Gate Capital for $2.1 billion in cash. Is this good news or bad news for the sea food chain? Some might see this as a sign of failure. Darden Restaurants has lost faith in Red Lobster, or at least lost interest in maintaining…

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ABOUT ME

Mimi West

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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ABOUT ME

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

POPULAR POSTS

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