For Mother’s Day, my church leaders gave me a tiny pink box of chocolates. I loved the triangular prism-shaped box so much I knew instantly that I would write about it on my business blog. Allow me to take the romance out of the gift by dissecting its marketing and branding elements. Presentation As aforementioned,…
Category: Consumer Packaged Goods
Top 5 Best and Worst Brazilian Chocolates by Lacta
It’s such a treat to explore the chocolates of other countries. Not only is it exhilarating to savor the unique flavors, but it’s also fun to analyze the branding messages. After sampling a variety of Brazilian chocolates, I have ranked them according to taste, texture, and how well the products measure up to their…