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Director of Marketing | Advocate for Health Equity & Accessibility

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Category: Food & Edible Products

Red Lobster to Win Despite Declining Sales

Posted on May 20, 2014 by Mimi West

Darden Restaurants just sold Red Lobster to the private equity firm Golden Gate Capital for $2.1 billion in cash. Is this good news or bad news for the sea food chain? Some might see this as a sign of failure. Darden Restaurants has lost faith in Red Lobster, or at least lost interest in maintaining…

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What Makes Russell Stover So Successful?

Posted on May 14, 2014 by Mimi West

People seem to be throwing chocolates at me as gifts these days.   Maybe it’s a sign that I’m getting old and people are running out of gift ideas.   Whatever the reason, I knew that getting fat was inevitable.   While I was gaining pounds, I figured I might as well get some intellectual…

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Sweet Tooth Fairy Cake Bites? Yes, Please!

Posted on May 14, 2014 by Mimi West

Last night I sampled Megan Brown’s Sweet Tooth Fairy cake bites for the first time.   This morning I ate some more for breakfast and I can’t stop thinking about them! The Cake Bites Mini desserts are the hottest items in the recent dessert trend, and to date The Sweet Tooth Fairy cake bites are…

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V Chocolates Treats Me to a Mother’s Day Suprise

Posted on May 12, 2014 by Mimi West

For Mother’s Day, my church leaders gave me a tiny pink box of chocolates. I loved the triangular prism-shaped box so much I knew instantly that I would write about it on my business blog. Allow me to take the romance out of the gift by dissecting its marketing and branding elements. Presentation As aforementioned,…

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Top 5 Best and Worst Brazilian Chocolates by Lacta

Posted on May 9, 2014 by Mimi West

It’s such a treat to explore the chocolates of other countries.   Not only is it exhilarating to savor the unique flavors, but it’s also fun to analyze the branding messages. After sampling a variety of Brazilian chocolates, I have ranked them according to taste, texture, and how well the products measure up to their…

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ABOUT ME

Mimi West

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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ABOUT ME

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

POPULAR POSTS

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