There has been considerable buzz about design thinking, a new approach to managerial problem-solving. Fittingly, the Darden School of Business provides great executive educational resources, not the least of which is a webinar on design thinking presented by Jeanne Liedtka, Darden’s official voice on the subject. For your reading pleasure, I’d like to share…
Category: Insights
How to Identify the Hottest New Trends
As an aspiring brand manager, I’m constantly striving to keep my finger on the pulse of the hottest new trends. Occasionally, I’ll even write about them on this blog. In this break-neck paced mobile world, it’s hard for a retired opera singer like me to keep up with all the trends. Often by…
Does Manipulation Work in Marketing?
Let’s face it: manipulation is rampant in marketing campaigns. The whole idea that marketers are trying to get you to do something–usually buy a product or service ASAP–is pretty manipulative. But when does the manipulation go too far? I got an email today from Demandbase. I don’t even know how I got…