Your friend invites you to dinner to discuss something amazing—a well-kept secret that could change your life! Oh, brother. You’ve been down this road before, and you fear being cornered into yet another multilevel marketing scheme. Not wanting to rudely blow off your friend, you agree. Yet you fear deep in your…
Category: Marketing
Can This One Professor Rescue Europe?
Alberto Alemmano’s life mission is to promote civic engagement in the European Union. His recent Coursera class solicits the attention of bright, young minds who are eager to learn and change the world. Alberto Alemanno is a man on a mission. His goal is nothing short of saving the European continent, and in just…
The Words that Give MBAs Nightmares
In contrast to the list of buzzwords that get MBAs turned on, there is an equally important list to keep in mind: the words that give MBAs Nightmares. You’ll either want to avoid these words or use them strategically. Nouns that Give MBAs Nightmares Boss, Bear Market, Plateau, Failure, Shareholder, Stakeholder, Evaluations, Responsibility, Accounts Payable,…
The Words that Get MBAs Turned On
Business people invented the concept of buzzwords with a simple idea in mind: the words you use can get your audience fired up with excitement to take action. The nice thing is there is a fairly small list of buzzwords that consistently get MBAs turned on while reading, listening, or viewing a presentation. Reference…
Measuring Facebook Engagement: a Scientific Study
Not everybody uses Facebook in the same way. Some people share lots of photos and frequent status updates. Other people enjoy looking at their friends’ posts but not sharing new content regularly. I was curious to learn about my friends’ various patterns of engagement. I wanted to see if there were any…