In contrast to the list of buzzwords that get MBAs turned on, there is an equally important list to keep in mind: the words that give MBAs Nightmares. You’ll either want to avoid these words or use them strategically. Nouns that Give MBAs Nightmares Boss, Bear Market, Plateau, Failure, Shareholder, Stakeholder, Evaluations, Responsibility, Accounts Payable,…
Category: Strategies
The Words that Get MBAs Turned On
Business people invented the concept of buzzwords with a simple idea in mind: the words you use can get your audience fired up with excitement to take action. The nice thing is there is a fairly small list of buzzwords that consistently get MBAs turned on while reading, listening, or viewing a presentation. Reference…
Measuring Facebook Engagement: a Scientific Study
Not everybody uses Facebook in the same way. Some people share lots of photos and frequent status updates. Other people enjoy looking at their friends’ posts but not sharing new content regularly. I was curious to learn about my friends’ various patterns of engagement. I wanted to see if there were any…
Purpose vs. Actual Use of Social Media Networks
It’s important in marketing to keep up with the latest social media trends. This helps companies reach their target audiences and also know where to mine important information for refining business strategy. Keeping up with social media developments is dizzying. It seems like every day there’s a new social network that “gurus” are…
Accounting Help for Non-Traditional MBA Students
Accounting can be one of the most painful MBA subjects for non-traditional MBA candidates, or those who have had limited or no exposure to accounting. As a non-traditional applicant myself, I have had to learn accounting prior to starting business school. I have some great resources that would be helpful to share with others like…