As an aspiring brand manager, I’m constantly striving to keep my finger on the pulse of the hottest new trends. Occasionally, I’ll even write about them on this blog. In this break-neck paced mobile world, it’s hard for a retired opera singer like me to keep up with all the trends. Often by…
Category: Strategies
Does Manipulation Work in Marketing?
Let’s face it: manipulation is rampant in marketing campaigns. The whole idea that marketers are trying to get you to do something–usually buy a product or service ASAP–is pretty manipulative. But when does the manipulation go too far? I got an email today from Demandbase. I don’t even know how I got…
Eureka! 5 Best Deep Conditioning Products for Beautiful, Healthy Hair
Holy Hair Health!! Finally. Deep Conditioning Hair Treatments that Give You Moisture up the Wazoo!!! For those who suffer from naturally dry hair, conditioning products can be a real life-saver. Sure, a gal could spend hundreds of dollars each year on salon remedies, but home remedies often prove to be even more…
How to Become a Data Whiz in 4 Simple Steps
Creating graphs and charts as well as playing around with data visualization are two of the most valuable things you can do to prepare for MBA school. But if you aren’t used to dealing with data, how can you cozy up to creating charts and graphs with ease? Here are four simple steps to…
Red Lobster to Win Despite Declining Sales
Darden Restaurants just sold Red Lobster to the private equity firm Golden Gate Capital for $2.1 billion in cash. Is this good news or bad news for the sea food chain? Some might see this as a sign of failure. Darden Restaurants has lost faith in Red Lobster, or at least lost interest in maintaining…