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Mimi West, MBA

Director of Marketing | Advocate for Health Equity & Accessibility

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Painful Revolution: The Music Industry is Neither Dead nor Dying

Posted on July 10, 2014 by Mimi West

Music: the Most Hotly-Debated Art Form Have you noticed that people have stronger opinions about music than any other art form?   You’ll never hear people debating the true purpose of painting or dance the way you’ll watch them hashing it out over music.   Movies as take a distant second place on the heated…

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Design Thinking in a Nutshell

Posted on June 28, 2014 by Mimi West

There has been considerable buzz about design thinking, a new approach to managerial problem-solving.   Fittingly, the Darden School of Business provides great executive educational resources, not the least of which is a webinar on design thinking presented by Jeanne Liedtka, Darden’s official voice on the subject. For your reading pleasure, I’d like to share…

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My Experience Proofreading the Spanish Bible

Posted on June 26, 2014 by Mimi West

A few years ago, The Church of Jesus Christ of Latter-Day saints embarked on a project that journalists dubbed  “one of the most significant projects ever undertaken” by the organization: a completely new version of the Spanish Bible. This project required thousands of attentive hours of translating and revision from literary experts, linguists, and student…

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How to Identify the Hottest New Trends

Posted on June 26, 2014 by Mimi West

As an aspiring brand manager, I’m constantly striving to keep my finger on the pulse of the hottest new trends.   Occasionally, I’ll even write about them on this blog. In this break-neck paced mobile world, it’s hard for a retired opera singer like me to keep up with all the trends.   Often by…

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My Sustainability Project for Summer 2014 and Beyond

Posted on June 6, 2014 by Mimi West

I had been desperately searching for something meaningful to get involved with the summer before I began my MBA studies. I was thrilled when I heard about the Green Impact Campaign, a volunteer project to help small business owners increase awareness and implementation of sustainability. I received an email from Net Impact that explained what…

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ABOUT ME

Mimi West

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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ABOUT ME

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

POPULAR POSTS

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