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Mimi West, MBA

Director of Marketing | Advocate for Health Equity & Accessibility

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Does Manipulation Work in Marketing?

Posted on May 29, 2014 by Mimi West

Let’s face it: manipulation is rampant in marketing campaigns.   The whole idea that marketers are trying to get you to do something–usually buy a product or service ASAP–is pretty manipulative.   But when does the manipulation go too far? I got an email today from Demandbase.   I don’t even know how I got…

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The Most Shocking Mammogram Advertisement Utah Has Ever Seen

Posted on May 29, 2014 by Mimi West

I was reading a business article when an ad caught my attention.   Ironically, the article I was reading was about how to avoid distractions at work.   Not only did this advertisement distract me from reading the work-related article; it led me to write a completely new and unrelated article! The Company: Intermountain Healthcare…

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Eureka! 5 Best Deep Conditioning Products for Beautiful, Healthy Hair

Posted on May 23, 2014 by Mimi West

Holy Hair Health!!   Finally.   Deep Conditioning Hair Treatments that Give You Moisture up the Wazoo!!! For those who suffer from naturally dry hair, conditioning products can be a real life-saver.   Sure, a gal could spend hundreds of dollars each year on salon remedies, but home remedies often prove to be even more…

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How to Become a Data Whiz in 4 Simple Steps

Posted on May 22, 2014 by Mimi West

Creating graphs and charts as well as playing around with data visualization are two of the most valuable things you can do to prepare for MBA school.   But if you aren’t used to dealing with data, how can you cozy up to creating charts and graphs with ease? Here are four simple steps to…

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Red Lobster to Win Despite Declining Sales

Posted on May 20, 2014 by Mimi West

Darden Restaurants just sold Red Lobster to the private equity firm Golden Gate Capital for $2.1 billion in cash. Is this good news or bad news for the sea food chain? Some might see this as a sign of failure. Darden Restaurants has lost faith in Red Lobster, or at least lost interest in maintaining…

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ABOUT ME

Mimi West

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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ABOUT ME

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

POPULAR POSTS

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