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Mimi West, MBA

Director of Marketing | Advocate for Health Equity & Accessibility

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Tag: Kaplan

Does Manipulation Work in Marketing?

Posted on May 29, 2014 by Mimi West

Let’s face it: manipulation is rampant in marketing campaigns.   The whole idea that marketers are trying to get you to do something–usually buy a product or service ASAP–is pretty manipulative.   But when does the manipulation go too far? I got an email today from Demandbase.   I don’t even know how I got…

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Mimi West

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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ABOUT ME

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

POPULAR POSTS

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