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Director of Marketing | Advocate for Health Equity & Accessibility

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Tag: LinkedIn

Why Do Technology Companies Favor Subscription Models?

Posted on July 30, 2014October 18, 2024 by Mimi West

Technology companies are favoring online subscription models at increasing rates.   In 2013, Adobe switched its one-time purchase model to that of a monthly subscription.   Customers no longer pay hundreds of dollars upfront for Adobe products, but rather pay smaller fees overtime to maintain usage privileges. Other technology companies are following suit.   LinkedIn,…

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ABOUT ME

Mimi West

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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ABOUT ME

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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