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Mimi West, MBA

Director of Marketing | Advocate for Health Equity & Accessibility

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Author: Mimi West

Purpose vs. Actual Use of Social Media Networks

Posted on July 23, 2014October 18, 2024 by Mimi West

It’s important in marketing to keep up with the latest social media trends.   This helps companies reach their target audiences and also know where to mine important information for refining business strategy. Keeping up with social media developments is dizzying.   It seems like every day there’s a new social network that “gurus” are…

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Are the Low Birth Rates in the US a Problem?

Posted on July 23, 2014October 18, 2024 by Mimi West

Birth rates are important statistics for economists to keep their eyes on. As worldwide birthrates have fallen in most countries, this brings up a number of economic concerns.   When the birthrate falls below what is considered to be a healthy replenishing level, all kinds of things can go wrong. The strict definition of birth…

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Mimi’s MBA Accounting Notes

Posted on July 15, 2014October 18, 2024 by Mimi West

As a non-traditional MBA candidate, I am learning accounting the summer before my program starts.   I thought it would be helpful to publish these notes for people like me to reference as they learn accounting. I find it extremely helpful to reference other people’s notes when studying new material, and I will update these…

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Accounting Help for Non-Traditional MBA Students

Posted on July 15, 2014 by Mimi West

Accounting can be one of the most painful MBA subjects for non-traditional MBA candidates, or those who have had limited or no exposure to accounting. As a non-traditional applicant myself, I have had to learn accounting prior to starting business school. I have some great resources that would be helpful to share with others like…

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Insights from My MBA Career Kickoff Meeting at Darden

Posted on July 14, 2014 by Mimi West

I just got home from my first on-grounds event at Darden as an admitted student: my Career Kickoff Meeting!   I had a delightful conversation with Margaret Weeks about my career goals and Darden-related questions.   She gave me lots of helpful advice to keep me busy this summer before school starts. As a non-traditional…

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ABOUT ME

Mimi West

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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ABOUT ME

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

POPULAR POSTS

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