The consumer packaged goods industry (CPG) is an appealing choice for MBA students considering their many career options. Brand management is a viable option for those who love marketing, leadership and product development. Here are five major easons CPG brand management appeals to brilliant future business leaders the world over. 1) …
Category: Business
Purpose vs. Actual Use of Social Media Networks
It’s important in marketing to keep up with the latest social media trends. This helps companies reach their target audiences and also know where to mine important information for refining business strategy. Keeping up with social media developments is dizzying. It seems like every day there’s a new social network that “gurus” are…
Mimi’s MBA Accounting Notes
As a non-traditional MBA candidate, I am learning accounting the summer before my program starts. I thought it would be helpful to publish these notes for people like me to reference as they learn accounting. I find it extremely helpful to reference other people’s notes when studying new material, and I will update these…
Accounting Help for Non-Traditional MBA Students
Accounting can be one of the most painful MBA subjects for non-traditional MBA candidates, or those who have had limited or no exposure to accounting. As a non-traditional applicant myself, I have had to learn accounting prior to starting business school. I have some great resources that would be helpful to share with others like…
Painful Revolution: The Music Industry is Neither Dead nor Dying
Music: the Most Hotly-Debated Art Form Have you noticed that people have stronger opinions about music than any other art form? You’ll never hear people debating the true purpose of painting or dance the way you’ll watch them hashing it out over music. Movies as take a distant second place on the heated…