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Director of Marketing | Advocate for Health Equity & Accessibility

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Category: Consumer Packaged Goods

5 Reasons CPG Brand Management Rocks

Posted on July 30, 2014October 18, 2024 by Mimi West

The consumer packaged goods industry (CPG) is an appealing choice for MBA students considering their many career options.   Brand management is a viable option for those who love marketing, leadership and product development. Here are five major easons CPG brand management appeals to brilliant future business leaders the world over. 1)      …

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How to Identify the Hottest New Trends

Posted on June 26, 2014 by Mimi West

As an aspiring brand manager, I’m constantly striving to keep my finger on the pulse of the hottest new trends.   Occasionally, I’ll even write about them on this blog. In this break-neck paced mobile world, it’s hard for a retired opera singer like me to keep up with all the trends.   Often by…

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Eureka! 5 Best Deep Conditioning Products for Beautiful, Healthy Hair

Posted on May 23, 2014 by Mimi West

Holy Hair Health!!   Finally.   Deep Conditioning Hair Treatments that Give You Moisture up the Wazoo!!! For those who suffer from naturally dry hair, conditioning products can be a real life-saver.   Sure, a gal could spend hundreds of dollars each year on salon remedies, but home remedies often prove to be even more…

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What Makes Russell Stover So Successful?

Posted on May 14, 2014 by Mimi West

People seem to be throwing chocolates at me as gifts these days.   Maybe it’s a sign that I’m getting old and people are running out of gift ideas.   Whatever the reason, I knew that getting fat was inevitable.   While I was gaining pounds, I figured I might as well get some intellectual…

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The Fitbit Promise to Save Lives

Posted on May 12, 2014 by Mimi West

Exercise has been touted as one of the best prevention tools for years.   The research that emerges continues to reaffirm this belief.   There is so much data that nobody can even dream of disputing that exercise can save your life. The challenge is making exercise fun and enjoyable.   Statistics themselves have failed…

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ABOUT ME

Mimi West

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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ABOUT ME

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

POPULAR POSTS

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