Technology companies are favoring online subscription models at increasing rates. In 2013, Adobe switched its one-time purchase model to that of a monthly subscription. Customers no longer pay hundreds of dollars upfront for Adobe products, but rather pay smaller fees overtime to maintain usage privileges. Other technology companies are following suit. LinkedIn,…
Category: Industry Review
5 Reasons CPG Brand Management Rocks
The consumer packaged goods industry (CPG) is an appealing choice for MBA students considering their many career options. Brand management is a viable option for those who love marketing, leadership and product development. Here are five major easons CPG brand management appeals to brilliant future business leaders the world over. 1) …
Painful Revolution: The Music Industry is Neither Dead nor Dying
Music: the Most Hotly-Debated Art Form Have you noticed that people have stronger opinions about music than any other art form? You’ll never hear people debating the true purpose of painting or dance the way you’ll watch them hashing it out over music. Movies as take a distant second place on the heated…
Confession: 5 Reasons Opera Will Never Be Popular, and Why That’s Okay
Some people think the opera industry will never take off. Does it have to be that way? Opera fans the world over mourned as New York City Opera closed its doors and shut down operations. The rest of the world went on with life, completely oblivious to the news. “Pah! Uncultured swine. How could…