The consumer packaged goods industry (CPG) is an appealing choice for MBA students considering their many career options. Brand management is a viable option for those who love marketing, leadership and product development. Here are five major easons CPG brand management appeals to brilliant future business leaders the world over. 1) …
Category: Marketing
Purpose vs. Actual Use of Social Media Networks
It’s important in marketing to keep up with the latest social media trends. This helps companies reach their target audiences and also know where to mine important information for refining business strategy. Keeping up with social media developments is dizzying. It seems like every day there’s a new social network that “gurus” are…
Insights from My MBA Career Kickoff Meeting at Darden
I just got home from my first on-grounds event at Darden as an admitted student: my Career Kickoff Meeting! I had a delightful conversation with Margaret Weeks about my career goals and Darden-related questions. She gave me lots of helpful advice to keep me busy this summer before school starts. As a non-traditional…
How to Identify the Hottest New Trends
As an aspiring brand manager, I’m constantly striving to keep my finger on the pulse of the hottest new trends. Occasionally, I’ll even write about them on this blog. In this break-neck paced mobile world, it’s hard for a retired opera singer like me to keep up with all the trends. Often by…
My Sustainability Project for Summer 2014 and Beyond
I had been desperately searching for something meaningful to get involved with the summer before I began my MBA studies. I was thrilled when I heard about the Green Impact Campaign, a volunteer project to help small business owners increase awareness and implementation of sustainability. I received an email from Net Impact that explained what…