For Mother’s Day, my church leaders gave me a tiny pink box of chocolates. I loved the triangular prism-shaped box so much I knew instantly that I would write about it on my business blog. Allow me to take the romance out of the gift by dissecting its marketing and branding elements. Presentation As aforementioned,…
Category: Marketing
Top 5 Best and Worst Brazilian Chocolates by Lacta
It’s such a treat to explore the chocolates of other countries. Not only is it exhilarating to savor the unique flavors, but it’s also fun to analyze the branding messages. After sampling a variety of Brazilian chocolates, I have ranked them according to taste, texture, and how well the products measure up to their…
Prezi Presents Mimi West’s Marketing Portfolio
My marketing portfolio is now live on Prezi and accessible to the site’s thousands of frequent visitors. You can view the presentation here. Throughout my career, I have created marketing materials for companies in diverse industries: from real estate to entertainment, from retail to childcare services, from massage parlors to law firms and beyond. …
Rave Reviews for Mimi West as Lady Caroline Dester in Enchanted April
After losing 18 pounds for a role in which my stage wine and cigarettes were my only friends, I was pleased to have delighted some audience members and reviewers alike. They came to see me as Lady Caroline Dester in Utah Lyric Opera’s production of Enchanted April. This version was an original creating of…
Mimi West Featured on Fox 13 for Enchanted April the Musical
As a part of our marketing efforts to promote the musical Enchanted April, four of us sang “I Wish” on Fox 13 (pictured to the right). Utah Lyric Opera and the Covey Center for the Arts commissioned Enchanted April in 2013. The original musical was written by Utah’s own Elizabeth Hansen and…