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Director of Marketing | Advocate for Health Equity & Accessibility

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Category: Technology

Measuring Facebook Engagement: a Scientific Study

Posted on July 31, 2014October 18, 2024 by Mimi West

Not everybody uses Facebook in the same way.   Some people share lots of photos and frequent status updates.   Other people enjoy looking at their friends’ posts but not sharing new content regularly. I was curious to learn about my friends’ various patterns of engagement.   I wanted to see if there were any…

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Why Do Technology Companies Favor Subscription Models?

Posted on July 30, 2014October 18, 2024 by Mimi West

Technology companies are favoring online subscription models at increasing rates.   In 2013, Adobe switched its one-time purchase model to that of a monthly subscription.   Customers no longer pay hundreds of dollars upfront for Adobe products, but rather pay smaller fees overtime to maintain usage privileges. Other technology companies are following suit.   LinkedIn,…

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The Fitbit Promise to Save Lives

Posted on May 12, 2014 by Mimi West

Exercise has been touted as one of the best prevention tools for years.   The research that emerges continues to reaffirm this belief.   There is so much data that nobody can even dream of disputing that exercise can save your life. The challenge is making exercise fun and enjoyable.   Statistics themselves have failed…

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Forbes Features Mimi West

Posted on June 21, 2012 by Mimi West

Just in time for the summer months, I was asked to discuss my experience dealing with teenage clients in my business.   I explained to the panel of experts why respect is vital to understanding teenagers and communicating effectively with them. According to the article, the four most important thing to keep in mind when…

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FizzNiche Interview with Mimi West, Founder of My Dream Teacher

Posted on June 15, 2012 by Mimi West

In June 2012, FizzNiche interviewed me as part of a series in which they featured their expert guest bloggers. The interview highlighted my   experience in music as well as guest blogging and business. At the time, I was a frequent guest blogger of the FizzNiche network. Here is a transcript of the interview. Guest…

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ABOUT ME

Mimi West

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

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ABOUT ME

Mimi West is a director of marketing with over a decade of experience across healthcare, tech, and real estate. With an MBA from UVA Darden, she blends business strategy with a passion for holistic healthcare. A former professional musician and entrepreneur, she’s also the creator of Music Master Plan on Udemy and a world traveler fluent in multiple languages.

POPULAR POSTS

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