In contrast to the list of buzzwords that get MBAs turned on, there is an equally important list to keep in mind: the words that give MBAs Nightmares. You’ll either want to avoid these words or use them strategically. Nouns that Give MBAs Nightmares Boss, Bear Market, Plateau, Failure, Shareholder, Stakeholder, Evaluations, Responsibility, Accounts Payable,…
The Words that Get MBAs Turned On
Business people invented the concept of buzzwords with a simple idea in mind: the words you use can get your audience fired up with excitement to take action. The nice thing is there is a fairly small list of buzzwords that consistently get MBAs turned on while reading, listening, or viewing a presentation. Reference…
Measuring Facebook Engagement: a Scientific Study
Not everybody uses Facebook in the same way. Some people share lots of photos and frequent status updates. Other people enjoy looking at their friends’ posts but not sharing new content regularly. I was curious to learn about my friends’ various patterns of engagement. I wanted to see if there were any…
Why Do Technology Companies Favor Subscription Models?
Technology companies are favoring online subscription models at increasing rates. In 2013, Adobe switched its one-time purchase model to that of a monthly subscription. Customers no longer pay hundreds of dollars upfront for Adobe products, but rather pay smaller fees overtime to maintain usage privileges. Other technology companies are following suit. LinkedIn,…
5 Reasons CPG Brand Management Rocks
The consumer packaged goods industry (CPG) is an appealing choice for MBA students considering their many career options. Brand management is a viable option for those who love marketing, leadership and product development. Here are five major easons CPG brand management appeals to brilliant future business leaders the world over. 1) …