For Mother’s Day, my church leaders gave me a tiny pink box of chocolates. I loved the triangular prism-shaped box so much I knew instantly that I would write about it on my business blog. Allow me to take the romance out of the gift by dissecting its marketing and branding elements. Presentation As aforementioned,…
Confession: 5 Reasons Opera Will Never Be Popular, and Why That’s Okay
Some people think the opera industry will never take off. Does it have to be that way? Opera fans the world over mourned as New York City Opera closed its doors and shut down operations. The rest of the world went on with life, completely oblivious to the news. “Pah! Uncultured swine. How could…
Top 5 Best and Worst Brazilian Chocolates by Lacta
It’s such a treat to explore the chocolates of other countries. Not only is it exhilarating to savor the unique flavors, but it’s also fun to analyze the branding messages. After sampling a variety of Brazilian chocolates, I have ranked them according to taste, texture, and how well the products measure up to their…
Mimi West Wins as Carrie in Carousel
The role of Carrie Pipperidge in Rodgers and Hammerstein’s Carousel is one of my biggest wins in theater. This multifaceted character is one of the most enjoyable stage roles I have played. It was also fun to interact with members of the audience after performances. I loved taking pictures with them and having…
Prezi Presents Mimi West’s Marketing Portfolio
My marketing portfolio is now live on Prezi and accessible to the site’s thousands of frequent visitors. You can view the presentation here. Throughout my career, I have created marketing materials for companies in diverse industries: from real estate to entertainment, from retail to childcare services, from massage parlors to law firms and beyond. …